Campuses:

Personalization

Wednesday, October 3, 2018 - 9:00am - 9:45am
Georgia Perakis (Massachusetts Institute of Technology)
The growing trend in online shopping in recent years has given rise to a wealth of data that was not available before and hence providing retailers new opportunities to personalize their services to individual customers such as personalized services include targeted promotions. As a side benefit, knowledge of individual customer behavior can also help improve sales forecasting. To develop consumer targeted strategies, we first need to develop a demand forecasting model that captures trends between customers (or groups of consumers).
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