Enterprise Capacity Planning at Motorola Semiconductors

Monday, September 23, 2002 - 3:00pm - 4:00pm
Keller 3-180
Tianbing Qian (Motorola)
Sales & Operations Planning (S&OP) is the business process in semiconductor industry where major capital decisions are made regarding capacity deployment and demand fulfillment for the near to mid-term horizon. With recent trends of semiconductor manufacturing shifting towards offshore foundries and subcontractors, the enterprise level S&OP problem becomes even more global and dynamic. This talk will present modeling issues unique to the semiconductor S&OP problem, describe a large-scale S&OP implementation at Motorola, and discuss challenges facing today's enterprise supply chain planning systems.