“Underlying the concept of visualization is the idea that an
observer can build a mental model, the visual attributes of
which represent data attributes in a definable manner. This
raises several questions:
What mental models most effectively carry various kinds of
information ?
Which definable and recognizable visual attributes of these models
are most useful for conveying specific information either
independently or in conjunction with other attributes ?
How can we most effectively induce chosen mental models in the
mind of an observer ?
How can we provide guidance on choosing appropriate models and
their attributes to a human or automated display designer ?
    Choosing the appropriate representation can provide the
key to critical and comprehensive appreciation of the data,
thus benefiting subsequent analysis, processing, or
decision making.” [ROB91]